These days, “Internet-native” founders and startups have fully internalized de Geus’ wisdom of agility. They recognize rapid iteration and learning are strategic imperatives, and adeptly employ agile development methodologies, granular instrumentation, large-scale compute and data infrastructure and cutting-edge machine learning to maintain their edge.
But this mindset and approach are largely confined to the software and services world. Look outside of it and you’ll find a wide range of industries - some hundreds of billions of dollars in value - that have been historically slow-moving and starved of rapid iteration and learning. Think: Aerospace, Transportation, Manufacturing, Logistics, Material Sciences, Life Sciences, Agriculture.
This presents a fertile ground for industry-transforming startup opportunities, and are seeing a new wave of founders capitalize on them by unlocking the agility and learning velocity taken for granted in the software world. We're still in the early days and the specifics will vary by industry, but the contours of a “playbook for transforming big industry” are beginning to emerge.Read More